In discussions of women's sport, the “chicken and egg” problem arises because which statement is true?

• A. Media shows more women's sport, it will automatically generate high viewership
• B. The media will always show every sport regardless of demand
• C. Media coverage depends on audience demand, but increasing coverage could grow demand
• D. Fans will watch regardless of coverage

Answer: (C)

The key idea is the feedback loop between visibility and audience demand in sports media. Media coverage tends to follow what people are watching, so demand shapes how much airtime is allocated. But increasing coverage can also create new interest, bringing in viewers who might not have cared otherwise, and over time that exposure can raise overall demand. That mutual influence is why the statement that best fits the chicken-and-egg problem is the one that says coverage depends on audience demand, yet expanding coverage could grow demand. The other options assume coverage or demand moves in only one direction or ignores the effect of exposure, which misses this interdependent dynamic.