Which item is listed as a revenue source for U Sports?

• A. Hosting concerts/camps
• B. Merchandise licensing
• C. International competition fees
• D. Stadium naming rights

Answer: (A)

Think about how a national sports body earns money beyond membership dues and event registrations. It can monetize its facilities and brand by putting on events that attract spectators, participants, and sponsors. Hosting concerts or camps is a clear example: using the venues for non-sport activities generates rental income, ticket sales, sponsorship opportunities, and camp registrations, all of which flow directly to the organization’s revenue stream. This leverages existing assets (the stadiums, arenas, and other facilities) in ways that can be scheduled around competitive seasons, turning downtime into income.

The other options are less typical for a national university sport body in this context. Stadium naming rights usually involve owning or controlling dedicated stadium facilities and securing long-term sponsorship deals, which isn’t always within the scope of U Sports. International competition fees are typically paid by teams or athletes to participate rather than being a primary revenue stream for the federation. Merchandise licensing can contribute revenue, but it often relies on separate licensing programs and partners, and may not be as direct or substantial as revenue from using venues to host concerts or camps.