Which of the following is NOT an athletic department area?

• A. Senior administration
• B. Broadcasting
• C. Marketing
• D. Strategic planning

Answer: (D)

In athletic departments, functional areas focus on running programs, generating revenue, and communicating with fans and media. Senior administration covers leadership and compliance for the department. Broadcasting handles media rights, game telecasts, and digital streams that bring in revenue and visibility. Marketing drives fan engagement, promotions, ticket sales, and sponsorships to build the brand and support programs. Strategic planning, while essential, is a broad activity that guides long-term direction across the department or university and is typically managed by top leadership or a planning office rather than being a distinct day-to-day area within the athletic department. Because of that, strategic planning is not considered an athletic department area in the same way the others are.