Which of the following is a future challenge related to technology?

• A. Maintaining labour-management harmony
• B. Gambling
• C. Managing new technology (VR, illegal streaming, account sharing)
• D. Globalization

Answer: (C)

Technology brings ongoing challenges as innovations change how fans experience sports, how content is distributed, and how data is protected. The best choice directly targets this reality by focusing on managing new technology such as virtual reality, illegal streaming, and account sharing. VR can create immersive viewing and interactive experiences, but it also raises questions about rights, licensing, latency, and who bears the cost, requiring new technical setups and partnerships. Illegal streaming is a clear future threat because unauthorized feeds erode licensing revenue and cross-border enforcement becomes more complex, so teams must strengthen digital rights management and anti-piracy efforts. Account sharing affects subscription models and monetization, pushing the need for solid authentication and access controls that preserve revenue while keeping a good user experience. Together, these examples show why keeping up with technology and navigating its implications is a central, forward-looking challenge in the sports industry.

Labour-management harmony, while important, concerns workforce relations rather than technology-driven issues. Globalization describes broad market trends that technology can influence, but it isn’t specifically about future tech challenges. Gambling involves regulation and ethics, which are important but not the direct technology-focused challenge highlighted here.